An explainer video comparing the PENOPLEX facade systems, showcasing their features, benefits, and differences. The video highlights the key advantages of each system, helping viewers make informed decisions based on their specific needs and project requirements.

The character of a penguin was developed as the central figure, symbolizing the exceptional insulation and warmth provided by facade systems. Drawing inspiration from the penguin’s natural ability to retain heat, the design conveys the core attributes of the product in a relatable and visually engaging way. Additionally, a full range of poses and mouth shapes corresponding to different phonemes was created, ensuring seamless frame-by-frame animation for the project.

The illustrations feature a clean and vibrant style to convey the concepts of warmth, insulation, and energy efficiency effectively. A mix of 2D and 3D techniques was utilized, with 3D modeling employed to detail the volume and structure of select buildings. This approach ensures a visually engaging representation, making complex information about insulation systems more accessible and comprehensible for the audience. The dynamic environments, from icy landscapes to urban settings, complement the narrative and enhance the storytelling.